3.1. Write unique and explicit text links
The text link is the text of the hyperlink displayed on the screen.
As far as possible, the text of a link should describe exactly where it goes in unambiguous terms. Use clear and explicit link texts that can be understood when read without the text that surrounds them.
Links such as “Click here”, “More information” or “Read on” are therefore to be avoided for more informative links such as “Mr Cameron’s statement (read on)”, “Find out more about the Wiltshire contract”, or “More about our welcome offer”.